For student-athletes
Build a brand with people who understand your campus.
Find student creators for photography, video, design, editing, and strategy—then manage every collaboration in one place.
Explore what Relay provides ↗Campus-powered content for the NIL era
Empowering creators.
Elevating athletes.
Relay turns the talent already on campus into a connected creative network—helping student-athletes build stronger brands and student creators build real careers.
01 Built around campus
Content collaboration. Personal brand development. Career-building experience.
A more connected campus
The creative talent is already there. Relay gives it structure.
Student-athletes need content, strategy, and consistent support. Student creators need meaningful work, stronger portfolios, and professional connections. Universities need a thoughtful way to bring both sides together.
Relay creates the infrastructure for all three.
For student creators
Turn creative skill into work that moves you forward.
Work on real projects, build a body of results, and form relationships across athletics, media, and your campus community.
Explore what Relay provides ↗
For universities
Activate a campus creative network without building an agency.
Give athletes better support, creators better opportunities, and administrators the visibility needed to oversee the ecosystem.
Explore what Relay provides ↗How Relay works
From an idea to finished content—on campus.
Athletes share what they need.
Create a project for photography, video, design, editing, or brand strategy.
Creators bring the idea to life.
Discover opportunities that fit their skills, interests, and portfolio goals.
Relay keeps it moving.
Applications, messages, deliverables, and project status stay organized together.
The whole campus gains.
Athletes grow their brands, creators gain experience, and universities strengthen student development.
Athlete + Creator
Dual accounts
Athletes can be creators, too.
Some student-athletes also shoot, edit, design, or strategize. Relay lets them participate on both sides—building their own brand while helping other athletes build theirs.
Explore dual accounts ↗What makes Relay different
Relay complements the NIL stack by powering the work between the deal and the content.
Marketplaces connect athletes to brands.
Relay connects athletes to campus creative talent.Compliance tools manage NIL activity.
Relay organizes the collaboration that produces the content.Social platforms distribute the result.
Relay helps students plan, make, and improve it together.See the full experience
See what a campus creative network could look like at your university.
Explore a school-branded experience for athletes, creators, and administrators.
Request a demo