Build a cross-campus collaborative ecosystem
Relay transforms your campus into a connected creative network. Helping student-athletes maximize their NIL potential and student creators gain real experience.
Student-athletes build brands. Student creators build portfolios.
Connect your campus
Relay helps universities connect student-athletes with talented student creators for photography, video, design, editing, brand strategy, and campaign support.
Athletes receive more organized brand support, creators gain real experience, and administrators can visualize progress without coordinating every detail themselves.
For student-athletes
Post projects for video, photo, design, editing, or brand strategy, then manage applications, messages, files, and deliverables in one place.
Explore what Relay provides for student-athletes ↗
For student creators
Discover athlete projects that match your skills, create work with real outcomes, and build experience you can show employers.
Explore what Relay provides for student creators ↗
For universities
Give athletes, student creators, and administrators a structured way to manage projects, communication, deliverables, and oversight.
Explore what Relay provides for universities ↗How Relay works
Athletes describe what they need, choose deliverables, set timing, and share creative direction.
Student creators find projects that match their skills, interests, and availability.
Messages, files, updates, deliverables, and approvals stay attached to the project.
Athletes post better content, creators gain experience, and universities see a more organized support system.
A practical campus operating model
Relay’s recommended structure combines four Leadership Council seats with seven Area Leads who mentor creators and guide the quality of work in their specialties.
The campus creator network has no fixed membership cap. Standalone projects stay lightweight, while a Campaign Lead is appointed when multiple related projects need shared coordination. Athletes retain creative direction and final approval.
Defines scope, oversight, safeguards, and escalation.
Studio Chair · Athlete Experience Chair · Creator Experience Chair · Operations & Impact Chair
Area Leads · 7 standing seats
Communication, request clarity, progress, and follow-through.
Research, athlete voice, audience, goals, and creative direction.
Visual branding, layout, quality review, and creator mentorship.
Shoot planning, composition, editing, and asset quality.
Concepting, filming, editing, and production coordination.
Content strategy, scripts, captions, calendars, and athlete voice.
Recruitment, workshops, showcases, and cross-campus connection.
Students may join across creative disciplines. Actual assignments depend on project fit, readiness, and availability—not a fixed membership quota.
Goals, voice, audience, interests, boundaries, and visual direction.
An athlete and assigned creator work together, with the relevant Area Lead available for support.
One Campaign Lead coordinates related work, creators, timelines, and communication.
Keep the athlete’s goals, voice, creative direction, and final approval at the center.
Welcome student creators across disciplines without limiting the size of the campus network.
Create pathways from creator to Campaign Lead, Area Lead, Leadership Council, and Studio Chair.
Match work by skills and availability while keeping communication, review, and approval clear.
When fully staffed, the model creates 11 standing student leadership seats plus campaign-specific leadership opportunities. A university may phase in Area Leads as participation grows and controls staffing, academic credit, oversight, and final pilot terms.
Dual accounts
Some student-athletes also shoot, edit, design, or strategize. Relay lets them participate on both sides, building their own brand while helping other athletes build theirs.
Explore dual accounts ↗What makes Relay different
Marketplaces help find deals.
Relay helps athletes execute the content.Compliance tools track NIL activity.
Relay organizes the creative work around it.Social platforms publish the final post.
Relay helps students plan, create, review, and improve it.See the full experience
Explore a school-branded experience for athletes, creators, and administrators.
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